At ExplorAds, we are a team of passionate individuals dedicated to revolutionizing the world of digital advertising. We believe in the power of technology to transform the way businesses connect with their audiences. Our mission is to empower our clients with innovative solutions that drive results and fuel growth.
We are looking for a Programmatic Media Buyer to join our dynamic team. This role is essential in driving success for our clients by optimizing and executing programmatic media buying strategies across various digital channels. You will be responsible for managing programmatic campaigns, analyzing performance data, and making real-time decisions to maximize ROI.
Primary Responsibilities:
- Campaign Management: Overseeing and enhancing ad campaigns across diverse platforms to ensure they achieve specified performance goals. This encompasses A/B testing, bid optimization, and audience segmentation.
- Relationship Maintenance: Cultivating and maintaining partnerships with ad exchanges, DSPs, SSPs, and data providers, while also managing contract negotiations and agreements.
Requirements:
- Bachelor’s degree – must. Advanced degree – advantage.
- Fluent English – Verbal and written.
- Proven experience (2+ years) in programmatic advertising, including campaign management, audience targeting, and optimization.
- Management experience – advantage
- Comprehensive knowledge of the programmatic landscape, including Demand Side Platforms (DSPs), Data Management Platforms (DMPs), ad exchanges, and ad networks.
- Competency in programmatic advertising tools such as The Trade Desk, Zemanta, AdMixer or similar platforms.
- An analytical approach with proficiency in evaluating campaign metrics and utilizing data insights to enhance performance.
- Outstanding project management abilities with the capability to prioritize and handle multiple campaigns concurrently.
- Superior communication and teamwork abilities.
- Self-driven and capable of functioning in a high-speed setting. Innovative thinking to devise new strategies to augment the overall media purchasing efforts.