Connected TV by ExplorAds

Reach viewers on the biggest screen in the room

We connect advertisers and agencies with premium Connected TV inventory — smart-TV apps, Roku and Fire TV channels, FAST streams and digital out-of-home screens — and help CTV publishers fill their ad breaks with quality demand.

What is CTV

Streaming has moved to the living room

Connected TV is any television that streams content over the internet — smart TVs, streaming sticks and boxes, game consoles. Its ad breaks are bought and sold programmatically, so brands get TV-quality attention with the targeting and measurement of digital.

Full-screen attention

Lean-back viewing on the largest screen in the home, with sound on and ads that play in full.

Digital precision

Target by geography, device, content genre and daypart, with frequency control and impression-level reporting.

Growing supply

Ad-supported streaming and FAST channels keep adding viewing hours — and with them, new ad inventory.

What we offer

One partner for both sides of the screen

For advertisers & agencies

  • Programmatic CTV buying across leading supply-side platforms, through a single point of contact.
  • Brand-safe, verified supply — invalid-traffic filtering and app-ads.txt / sellers.json checks on every path.
  • Planning & targeting by market, device, genre and daypart, with frequency caps that fit your goals.
  • Transparent reporting on impressions, completion rates and delivery, so you see exactly what ran where.

For CTV publishers & app owners

  • Monetize your ad breaks on smart-TV apps, Roku and Fire TV channels and FAST streams.
  • Access to quality demand from brands, agencies and DSPs that buy CTV at scale.
  • Hands-on ad ops — VAST tag and SSAI integration, ad-pod setup and ads.txt guidance.
  • Yield optimisation of fill rate and pricing, with clear revenue reporting.

Supply reach

Where your ads can run

Smart-TV operating systems

Native apps and home-screen placements on the major smart-TV platforms.

Roku & Fire TV apps

Streaming channels and apps on the leading streaming devices.

FAST channels

Free ad-supported streaming TV — linear-style channels with programmatic ad breaks.

DOOH big screens

Digital out-of-home screens in public venues, bought through the same programmatic pipes.

Supply-side partners

We are building authorised reseller relationships with leading CTV supply-side platforms, including OpenX, Xandr and Magnite, with more to come — so demand reaches inventory through declared, ads.txt-verified paths.

With our sister CTV sales house EXTV

CTV channels
5000
Impressions per second
34722
IVT tolerance
0

How it works

From first email to live campaign

  1. Tell us your goals

    Share your audience, markets and budget — or, if you are a publisher, your apps and channels.

  2. Plan & connect

    We match you with the right supply or demand, agree terms and set up the deals or integrations.

  3. Launch & optimise

    Go live with transparent reporting and ongoing optimisation of delivery, quality and yield.

Let’s talk Connected TV

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